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**by Alison Mancusi**
Search Engine Optimization (SEO) can make the content of your web pages more relevant, more attractive, and more easily read by search engines and their crawling and indexing software.

Why would this be of great importance to you? Would it be important to you if customers were unable to find your telephone number or find the address of your business? I do not think that many businesses could survive for very long in this situation. Everyone today uses search engines to find and research companies. Potential customers will type a word or two into the box, hit ’Enter’, and immediately find a listing for a company’s web site. One more click and you have another visitor. Search engines sure are great, aren’t they? But if your web site is not set up correctly, traffic will not be directed to your website but straight to your competitor!

This page will help you understand the basics of SEO and how to apply them to your website for ultimate success.